So most of you know I'm a firearms instructor. No secret.
I've also been an ALICE instructor for a couple years now. (Active Shooter Response)
After what happened in Florida, I said enough is enough. I rented a room at a large local casino ($300), paid for water ($1.50 a bottle) and coffee ($21/gallon...yes, it's ridiculous), ran facebook promotions for $250, a newspaper ad for $400 and ran flyers all around the area for a FREE SEMINAR ON ACTIVE SHOOTER TRAINING.
This was yesterday. I took a day off work to do it even.
The goal was to teach what needs to be done to prepare schools, churches and businesses on what they can do to help. But I did obviously also try to promote that we will come in and teach this to your school, etc.
For a very reasonable fee, I might add. And for some places, at no charge (which we've done in the past).
I had over 30,000 people click the event on facebook. Numerous phone calls, emails, people who signed up, clicked 'Interested' on facebook.
And why wouldn't they....it was FREE....zero charge to come in and listen to a certified instructor give a presentation on how to protect your place from an active shooter.
The room seated 100 people, and we held two, 2-hour sessions.
57 people showed up between the two courses. Not 457, or even 157. 57.
You wanna know why schools keep getting shot up? Because it's too much work apparently to get some training done.