The @NBA's Instagram account surpassed 57 million followers and, so far this postseason, has generated more than 1.1 billion video views (second-most on the platform).

The NBA's YouTube videos garnered 175 million views (+79% vs 2019) and 15 million watch hours (+130% vs 2019).

— Alex Kennedy (@AlexKennedyNBA) June 22, 2021