Is there anyone who doesn't hope Lonzo Ball is a total bust?

[Cruzer 1,996]

Take the launch of the retro Air Jordan XI "Legend Blue" on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most of the sales on the first day. This is one style over one week.

 

Selling $3m a year gross as a success story? MJ shiits that much out in an hour.

[parrot 790]

 

Have you seen the sh!t that the demographic he is selling to wears? Focking NASCAR jackets were a fashion statement in the mid 2000s. They don't care what it looks like, as long as everyone knows what you are wearing is considered expensive.

 

NASCAR jackets were big with the brothers at one point were they?

[NewbieJr 541]

 

If he sells 200-250 a day for the foreseeable future would you call that a success? Thats grossing over 3 million a year.

Day one is the peak. Dude received a ton of free PR, too. Utter failure. Couldn't happier to a better dude.

[iam90sbaby 2,727]

 

NASCAR jackets were big with the brothers at one point were they?

 

Oh yeah, mid 2000s when I was in HS. Every brother in FL had one.

 

http://images.complex.com/complex/image/upload/c_limit,w_680/fl_lossy,pg_1,q_auto/b8tfhygtsy0tva5psbgg.jpg

 

http://degoodstuff.com/images/uploads/jh_design_celebs/soulja-mms.jpg

[iam90sbaby 2,727]

 

Care to elaborate?

[parrot 790]

 

NASCAR jackets were big with the brothers at one point were they?

I'll have to take your word for it. Never seen a lot of overlap there.

[iam90sbaby 2,727]

Day one is the peak. Dude received a ton of free PR, too. Utter failure. Couldn't happier to a better dude.

 

Day one is not the peak for this company. You couldn't be more wrong and it is clear you don't have a marketing background. You are just thinking "Oh day one should be the most successful so that must be true for this company too" this brand is going to keep on growing everyday ATLEAST until his rookie season is over.

[parrot 790]

 

Care to elaborate?

 

200 pairs of $500 dollar shoes is $100k a day. That's about $3 million a month.

[iam90sbaby 2,727]

 

200 pairs of $500 dollar shoes is $100k a day. That's about $3 million a month.

 

Ah you are right, totally what I meant to type but my fingers just typed month. My bad. Anyway, point remains.

[iam90sbaby 2,727]

Take the launch of the retro Air Jordan XI "Legend Blue" on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most of the sales on the first day. This is one style over one week.

 

Selling $3m a year gross as a success story? MJ shiits that much out in an hour.

 

Well thats that then. They don't live up to the most successful basketball player of all time and one of the highest earning sports figures of all time on day one, throw in the towel guys.

 

You guys have no vision at all. Some people are leaders and some people are followers. Now fall in line.

[Cruzer 1,996]

 

Well thats that then. They don't live up to the most successful basketball player of all time on day one, throw in the towel guys.

 

You guys have no vision at all. Some people are leaders and some people are followers. Now fall in line.

This stance is not less ludicrous than basically "guaranteeing" a booming success for a shoe that sold all of 263 pairs it's first day.

 

I'm not saying this won't be successful, I'm saying I'll believe it when I see it.. And right now, I ain't seeing it.

[NewbieJr 541]

 

Day one is not the peak for this company. You couldn't be more wrong and it is clear you don't have a marketing background. You are just thinking "Oh day one should be the most successful so that must be true for this company too" this brand is going to keep on growing everyday ATLEAST until his rookie season is over.

Once he realizes that he's an idiot and the sneakers are ugly, he'll end up selling them for $49 at Payless. Then sales will go up a bit.

[iam90sbaby 2,727]

This stance is not less ludicrous than basically "guaranteeing" a booming success for a shoe that sold all of 263 pairs it's first day.

 

I'm not saying this won't be successful, I'm saying I'll believe it when I see it.. And right now, I ain't seeing it.

 

It is a good start and you guys are acting like it is a complete failure. That averages out to over a 1,000 pairs a week at almost $500 a pair. They are doing fine.

[iam90sbaby 2,727]

Once he realizes that he's an idiot and the sneakers are ugly, he'll end up selling them for $49 at Payless. Then sales will go up a bit.

 

All basketball shoes are ugly and look like they should be sold at PayLess. Some are just less ugly than others. I can totally see a few American ghettos rocking these things.

 

And you you are probably right. They will probably go to PayLess and sell 2,000 of them daily and you idiots will be calling it a success not realizing it is the same thing.

[Cruzer 1,996]

 

It is a good start and you guys are acting like it is a complete failure. That averages out to over a 1,000 pairs a week at almost $500 a pair. They are doing fine.

I admit, I'm not in the shoe biz, no have I ever been....... But if 263 sold, on day 1 of a the much anticipated and hyped debut, then yea, call me a cynic - that seems like a bust.

[iam90sbaby 2,727]

I admit, I'm not in the shoe biz, no have I ever been....... But if 263 sold, on day 1 of a the much anticipated and hyped debut, then yea, call me a cynic - that seems like a bust.

 

What if you sold over 2,500 pairs at $50 a pair? Would you be happy then?

[DankNuggs 305]

 

It is a good start and you guys are acting like it is a complete failure. That averages out to over a 1,000 pairs a week at almost $500 a pair. They are doing fine.

It doesnt work quite like that... They aren't going to be selling at a peak rate all year long. He had HUGE national PR on this, so the daily sell should be far less than this initial wave...

 

 

That said, he is netting substantially more per pair than he would in an endorsement deal, and there is value in keeping sole rights to it if he can get it off the ground... Jury is still out as to whether this was a good idea.

[Cruzer 1,996]

 

What if you sold over 2,500 pairs at $50 a pair? Would you be happy then?

Depends.

 

If I'm some regular Joe, selling an upstart shoe, out of my garage - yea, I'd be thrilled............. If I were the next big thing in the basketball universe, hyped to be bigger and better than MJ, with a team of PR and Marketing ass kissers on my payroll - no, I'd be rather disappointed.

[iam90sbaby 2,727]

It doesnt work quite like that... They aren't going to be selling at a peak rate all year long. He had HUGE national PR on this, so the daily sell should be far less than this initial wave...

 

 

That said, he is netting substantially more per pair than he would in an endorsement deal, and there is value in keeping sole rights to it if he can get it off the ground... Jury is still out as to whether this was a good idea.

 

For the 500th time this isn't this years peak. Fock. He will probably sell more shoes on Draft Night than anything else.

[NewbieJr 541]

 

What if you sold over 2,500 pairs at $50 a pair? Would you be happy then?

There were versions of Air Jordans that had people sleeping out to be in line the next morning hoping to be able to get a pair. It's not good when you could literally name the people who bought your sneakers on their big debut day.

[iam90sbaby 2,727]

Depends.

 

If I'm some regular Joe, selling an upstart shoe, out of my garage - yea, I'd be thrilled............. If I were the next big thing in the basketball universe, hyped to be bigger and better than MJ, with a team of PR and Marketing ass kissers on my payroll - no, I'd be rather disappointed.

 

You guys are taking everything out of perspective and are losing sight of the longterm vision.

[iam90sbaby 2,727]

There were versions of Air Jordans that had people sleeping out to be in line the next morning hoping to be able to get a pair. It's not good when you could literally name the people who bought your sneakers on their big debut day.

 

Again, taking everything out of perspective and losing sight of the longterm vision.

 

Plus that is one shoe. They have a bunch of different products on their website. I wonder how many products in total they sold yesterday with the BBB branding.

[NewbieJr 541]

 

Again, taking everything out of perspective and losing sight of the longterm vision.

 

Plus that is one shoe. They have a bunch of different products on their website. I wonder how many products in total they sold yesterday with the BBB branding.

Oh, with everything combined, I bet they were up around 315.

[Cruzer 1,996]

 

You guys are taking everything out of perspective and are losing sight of the longterm vision.

Possibly... But isn't that exactly the marketing approach his daddy has hyped this up to be? I'm basing my opinion on the extravaganza that it's being billed as... That's not my doing - that's his father's.

[iam90sbaby 2,727]

I wonder how many of the other college basketball players going into the NBA this season have made over 100k in one day before ever being drafted.

[iam90sbaby 2,727]

Oh, with everything combined, I bet they were up around 315.

 

Possibly, but the traffic that the release the shoe was bringing to the website they probably sold at least 5 of each item. Probably minimum 500-600 items in total were sold yesterday. Not a bad day for a business with like 4 employees.

[vuduchile 1,947]

 

For the 500th time this isn't this years peak. Fock. He will probably sell more shoes on Draft Night than anything else.

Again, a shoe's launch date is typically when the most units per day are sold.

 

Sales usually taper off drastically after launch day.

 

Believe what you want, but my experience and direct statistical comparisons convinces me that this launch was unsuccessful.

 

For example, UA sold $200M worth of Curry gear last year and they considered those sales dissapointing.

 

Ball isn't even on pace to sell a fraction of that.

 

http://www.knbr.com/2016/11/20/currys-slow-shoe-sales-cause-under-armour-to-lose-millions-report/

[iam90sbaby 2,727]

Again, a shoe's launch date is typically when the most units per day are sold.

 

Sales usually taper off drastically after launch day.

 

Believe what you want, but my experience and direct statistical comparisons convinces me that this launch was unsuccessful.

 

For example, UA sold $200M worth of Curry gear last year and they considered those sales dissapointing.

 

Ball isn't even on pace to sell a fraction of that.

 

http://www.knbr.com/2016/11/20/currys-slow-shoe-sales-cause-under-armour-to-lose-millions-report/

 

This shoe is an enigma. You are taking everything out of perspective.

 

Yeah UA sold $200M worth of Curry gear, how many employees did they have to pay? How much did they pay Curry? Think of all the other factors that UA has to deal with that BBB doesn't. He doesn't need to sell a fraction of it. He just need to make more yearly than he would off a shoe deal thats it. And he has two more sons on the come up and the brand will already be more established then. These guys get it. There is so much social media and it is so easy to get exposure, you don't need to sign a deal with Nike or another big brand. Do it on your own. Ahead of their time. Kudos to pops.

[vuduchile 1,947]

More comparable sales data:

 

http://datafiniti.co/nba-shoe-contracts/

 

2.4M pairs of Lebons sold in 2014

1.6M pairs of KD's sold in 2014.

 

 

Do I really need to spell out the math here to illustrate how far off the pace the "Air Ball" is here?

[NewbieJr 541]

 

Possibly, but the traffic that the release the shoe was bringing to the website they probably sold at least 5 of each item. Probably minimum 500-600 items in total were sold yesterday. Not a bad day for a business with like 4 employees.

LOL Yes. 260 sneakers sold on premier day was the goal. I'm sure they were psyched. That's like ten pairs an hour.

[Hardcore troubadour 16,042]

How come this shoe is being compared to NBA legends shoes? That's pretty stupid to be comparing it to MJ and Curry.

[iam90sbaby 2,727]

LOL Yes. 260 sneakers sold on premier day was the goal. I'm sure they were psyched. That's like ten pairs an hour.

 

You "LOL" and "haha" a lot. You couldn't possibly be laughing that much right? You aren't this chipper in real life are you? Or do you like using "LOL"s and "haha"s to discredit someone without actually providing any information yourself?

[iam90sbaby 2,727]

How come this shoe is being compared to NBA legends shoes? That's pretty stupid to be comparing it to MJ and Curry.

 

That is the problem with everyone in here. They keep comparing it to Curry and MJ. They don't need to get that big of a deal or sell that many shoes to get the same amount of profit. Bunch of brick layers in here.

[iam90sbaby 2,727]

More comparable sales data:

 

http://datafiniti.co/nba-shoe-contracts/

 

2.4M pairs of Lebons sold in 2014

1.6M pairs of KD's sold in 2014.

 

 

Do I really need to spell out the math here to illustrate how far off the pace the "Air Ball" is here?

 

No you actually proved my point even more. So at this rate they will sell around 100k which is about 3-4% of what Lebron's sold and 7-8% of what KD's sold.

 

Now consider all the employees that Nike has that BBB doesn't, lower insurance costs, lower employee benefits costs and they only sold 263 so they aren't over saturating the marketing and these sales should stay pretty consistent.

 

I'm telling you man at the end of the day he is making about the same either way.

[Hardcore troubadour 16,042]

 

That is the problem with everyone in here. They keep comparing it to Curry and MJ. They don't need to get that big of a deal or sell that many shoes to get the same amount of profit. Bunch of brick layers in here.

If they make a million and this kid ends up a bust they killed it. If he ends up an All-star they did even better. Lots of upside. The other guys were established brand names, it's not a valid comparison

[vuduchile 1,947]

 

This shoe is an enigma. You are taking everything out of perspective.

 

Yeah UA sold $200M worth of Curry gear, how many employees did they have to pay? How much did they pay Curry? Think of all the other factors that UA has to deal with that BBB doesn't. He doesn't need to sell a fraction of it. He just need to make more yearly than he would off a shoe deal thats it. And he has two more sons on the come up and the brand will already be more established then. These guys get it. There is so much social media and it is so easy to get exposure, you don't need to sign a deal with Nike or another big brand. Do it on your own. Ahead of their time. Kudos to pops.

You are really the only one in this thread without perspective.

 

Curry sales represents only a small % of their total $4.4B in total sales.

 

Wanting Ball to succeed is fine, but you're way off base and I'm done trying to convince you otherwise.

[NewbieJr 541]

 

You "LOL" and "haha" a lot. You couldn't possibly be laughing that much right? You aren't this chipper in real life are you? Or do you like using "LOL"s and "haha"s to discredit someone without actually providing any information yourself?

Atta boy. You lost the argument about the thread topic, so you try to change the subject. I'll mark that as a forfeit.

[DankNuggs 305]

 

This shoe is an enigma. You are taking everything out of perspective.

 

Yeah UA sold $200M worth of Curry gear, how many employees did they have to pay? How much did they pay Curry? Think of all the other factors that UA has to deal with that BBB doesn't. He doesn't need to sell a fraction of it. He just need to make more yearly than he would off a shoe deal thats it. And he has two more sons on the come up and the brand will already be more established then. These guys get it. There is so much social media and it is so easy to get exposure, you don't need to sign a deal with Nike or another big brand. Do it on your own. Ahead of their time. Kudos to pops.

Thats one side of it, on the other if you are outsourcing the entire manufacturing process you don't know the cost structure or how much volume he needs to break even. If he is putting the risk on the manufacturer they are going to take alot of the upside.

 

I find it hard to believe he will guarantee a run of say 10,000 pairs of shoes, and eat the difference if it blows up...

[vuduchile 1,947]

 

No you actually proved my point even more. So at this rate they will sell around 100k which is about 3-4% of what Lebron's sold and 7-8% of what KD's sold.

 

Now consider all the employees that Nike has that BBB doesn't, lower insurance costs, lower employee benefits costs and they only sold 263 so they aren't over saturating the marketing and these sales should stay pretty consistent.

 

I'm telling you man at the end of the day he is making about the same either way.

You have no idea what you're talking about. What's his gross margin on that shoe? Any idea? Let's start with that if you can.

 

Now, what's Nike's gross margin on the LeBron?

 

Get back to me me when you have some real comparable data.

[Hardcore troubadour 16,042]

The only comparison should be what Nike, UA and the rest offered him. He beats that#, it's a win. Comparing it to Jordan is like comparing someone's debut album to the Rolling Stones tenth.