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TimHauck

Boycott Cracker Barrel!

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Cracker Barrel loses nearly $100 million in market value after logo backlash

WASHINGTON (TNND) — Cracker Barrel is facing a customer revolt and a market hit after unveiling a new logo last week that removed one of its most recognizable features: the old man leaning against a barrel. The brand refresh, meant to modernize the 55-year-old chain, instead triggered an internet firestorm — and wiped nearly $100 million off the company’s market value.

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Cracker Barrel officially ditching the new logo and will continue using old logo.

"Our new logo is going away and our “Old Timer” will remain." 🌟 🏆 

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I am as excited that they are going back to the old logo as I was that they switched logos in the first place.

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51 minutes ago, Maximum Overkill said:

Cracker Barrel officially ditching the new logo and will continue using old logo.

"Our new logo is going away and our “Old Timer” will remain." 🌟 🏆 

Tim’s not going to be happy about this.

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8 minutes ago, Gladiators said:

Tim’s not going to be happy about this.

Weird, I was told people didn’t actually care about this 

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2 minutes ago, EternalShinyAndChrome said:

Wait...aren't you the guy who started this thread?   :lol:  :doh:

Yes.  To report that people, conservatives especially, were mad about Cracker Barrel changing their logo.  Which has now been confirmed.

Thanks for stopping by.

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8 minutes ago, thegeneral said:

What did you dummies win 😂😂😂

This has to be one of the dumber things in recent memory.

 Stopping liberal progressive fawktards such as yourself and  those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know.

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4 minutes ago, BunnysBastatrds said:

 Stopping liberal progressive fawktards such as yourself and  those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know.

Watch out for lastWordGuy.  He always gets the last word!

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10 minutes ago, TimHauck said:

Weird, I was told people didn’t actually care about this 

 So why are you posting in this thread then? To meet a mighty good phag? :rolleyes:

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7 minutes ago, BunnysBastatrds said:

 Stopping liberal progressive fawktards such as yourself and  those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know.

You won a logo! Yeeeeehaaaw. Probably was going to make your kid a lesbian while they ate the country style meatloaf. Congrats dipshit America is saved.

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1 minute ago, thegeneral said:

You won a logo! Yeeeeehaaaw. Probably was going to make your kid a lesbian while they ate the country style meatloaf. Congrats dipshit America is saved.

 An unhappy and lonely phag Trump hater says what???

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1 minute ago, thegeneral said:

Have another drink, rummy!

 After yous suck another phagabeefe and swallow your misery

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12 minutes ago, BunnysBastatrds said:

 So why are you posting in this thread then? To meet a mighty good phag? :rolleyes:

I cared that other people (including the President, apparently) cared.

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1 hour ago, Maximum Overkill said:

Cracker Barrel officially ditching the new logo and will continue using old logo.

"Our new logo is going away and our “Old Timer” will remain." 🌟 🏆 

But they still have worst cornbread and biscuits Ive ever tried 

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16 minutes ago, BunnysBastatrds said:

 So why are you posting in this thread then? To meet a mighty good phag? :rolleyes:

He’s still pissed the NFL stopped using metal helmets 

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I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon.

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Just now, Gladiators said:

I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon.

Well they didn’t say they were going to repaint the walls again

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1 minute ago, TimHauck said:

L?  The fact that they’re changing it back proves me correct

All it proves is that most people are tired of lefty bullsh!t. No one likes you or your kind except other lefty low t retards.

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Just now, iam90sbaby said:

All it proves is that most people are tired of lefty bullsh!t. No one likes you or your kind except other lefty low t retards.

Thanks for acknowledging that you think taking a cartoon man off a logo is lefty bullsh1t.

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Tim, take a break and spend some time with your kids. Getting all woked up because Cracker Barrel focked up isn’t a good way to go through life.

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5 minutes ago, iam90sbaby said:

He’s still pissed the NFL stopped using metal helmets 

🤣

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1 minute ago, Gladiators said:

Tim, take a break and spend some time with your kids. Getting all woked up because Cracker Barrel focked up isn’t a good way to go through life.

Kids are sleeping, just got back from a run with the dog and enjoying an Italian ice and my W from this thread.

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6 minutes ago, Gladiators said:

I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon.

How about, I don’t know, better food? But libtard corporate morons think it’s better to fool people.  

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1 minute ago, TimHauck said:

Kids are sleeping, just got back from a run with the dog and enjoying an Italian ice and my W from this thread.

Smart move to go burn off some steam after the what transpired in this thread.

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1 minute ago, Gladiators said:

Smart move to go burn off some steam after the what transpired in this thread.

You guys are strange.  I was proven right.

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11 minutes ago, Gladiators said:

I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon.

For the record:

On 8/22/2025 at 1:32 AM, TimHauck said:

Sales were already way down, the renovations were a good idea.

But someone should have expected conservatives would get mad about removing a cartoon man from the logo.

 

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2 minutes ago, Hardcore troubadour said:

How about, I don’t know, better food? But libtard corporate morons think it’s better to fool people.  


I have no dog in this fight. I’ve eaten at Cracker Barrel less than 5 times in my life. The closest one is ant least  an hour away. I could give 2 shits if they make it.

If I were the one making the decisions, I’d conduct some research to find out why sales were declining. I can guarantee the logo wasn’t the reason.

I wouldn’t be surprised if this was all part of the marketing strategy to try to become more relevant. Create controversy…temporary hit to sales/value, and then hope there’s a bounce back when they say, “just kidding…we aren’t changing the logo.”

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