Maximum Overkill 2,159 Posted Tuesday at 10:56 PM Cracker Barrel loses nearly $100 million in market value after logo backlash WASHINGTON (TNND) — Cracker Barrel is facing a customer revolt and a market hit after unveiling a new logo last week that removed one of its most recognizable features: the old man leaning against a barrel. The brand refresh, meant to modernize the 55-year-old chain, instead triggered an internet firestorm — and wiped nearly $100 million off the company’s market value. Share this post Link to post Share on other sites
Maximum Overkill 2,159 Posted Tuesday at 11:00 PM Cracker Barrel officially ditching the new logo and will continue using old logo. "Our new logo is going away and our “Old Timer” will remain." 1 Share this post Link to post Share on other sites
Drizzay 727 Posted Tuesday at 11:21 PM I am as excited that they are going back to the old logo as I was that they switched logos in the first place. Share this post Link to post Share on other sites
Gladiators 2,009 Posted Tuesday at 11:52 PM 51 minutes ago, Maximum Overkill said: Cracker Barrel officially ditching the new logo and will continue using old logo. "Our new logo is going away and our “Old Timer” will remain." Tim’s not going to be happy about this. Share this post Link to post Share on other sites
Hardcore troubadour 15,583 Posted Tuesday at 11:55 PM We win. But my boycott will continue. Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:00 AM What did you dummies win This has to be one of the dumber things in recent memory. 1 Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:01 AM 8 minutes ago, Gladiators said: Tim’s not going to be happy about this. Weird, I was told people didn’t actually care about this Share this post Link to post Share on other sites
Gladiators 2,009 Posted Wednesday at 12:04 AM 2 minutes ago, TimHauck said: Weird, I was told people didn’t actually care about this I think you do. 1 Share this post Link to post Share on other sites
EternalShinyAndChrome 4,251 Posted Wednesday at 12:04 AM 8 minutes ago, Hardcore troubadour said: We win. But my boycott will continue. Liberals in general, but liberal women in particular, are the reason we can't have nice things. 1 Share this post Link to post Share on other sites
EternalShinyAndChrome 4,251 Posted Wednesday at 12:05 AM 3 minutes ago, TimHauck said: Weird, I was told people didn’t actually care about this Wait...aren't you the guy who started this thread? 1 Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:08 AM 2 minutes ago, EternalShinyAndChrome said: Wait...aren't you the guy who started this thread? Yes. To report that people, conservatives especially, were mad about Cracker Barrel changing their logo. Which has now been confirmed. Thanks for stopping by. Share this post Link to post Share on other sites
BunnysBastatrds 2,514 Posted Wednesday at 12:10 AM 8 minutes ago, thegeneral said: What did you dummies win This has to be one of the dumber things in recent memory. Stopping liberal progressive fawktards such as yourself and those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know. 1 Share this post Link to post Share on other sites
Hardcore troubadour 15,583 Posted Wednesday at 12:12 AM The country is healing. Share this post Link to post Share on other sites
EternalShinyAndChrome 4,251 Posted Wednesday at 12:16 AM 4 minutes ago, BunnysBastatrds said: Stopping liberal progressive fawktards such as yourself and those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know. Watch out for lastWordGuy. He always gets the last word! Share this post Link to post Share on other sites
BunnysBastatrds 2,514 Posted Wednesday at 12:17 AM 10 minutes ago, TimHauck said: Weird, I was told people didn’t actually care about this So why are you posting in this thread then? To meet a mighty good phag? Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:19 AM 7 minutes ago, BunnysBastatrds said: Stopping liberal progressive fawktards such as yourself and those who wanted to change an iconic piece of Americana into something bland and ggeneric. CB ceo is on the board of directors at Starbucks is all you need to know. You won a logo! Yeeeeehaaaw. Probably was going to make your kid a lesbian while they ate the country style meatloaf. Congrats dipshit America is saved. 1 1 Share this post Link to post Share on other sites
EternalShinyAndChrome 4,251 Posted Wednesday at 12:20 AM lastWordGuy dedicated to getting that last word!!! No one can avoid his unwitty smoke screens and distractions! Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:22 AM The President commented on the redesign logo of Cracker Barrel We are doomed, it was a great run. Share this post Link to post Share on other sites
BunnysBastatrds 2,514 Posted Wednesday at 12:22 AM 1 minute ago, thegeneral said: You won a logo! Yeeeeehaaaw. Probably was going to make your kid a lesbian while they ate the country style meatloaf. Congrats dipshit America is saved. An unhappy and lonely phag Trump hater says what??? Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:24 AM 1 minute ago, BunnysBastatrds said: An unhappy and lonely phag Trump hater says what??? Have another drink, rummy! Share this post Link to post Share on other sites
BunnysBastatrds 2,514 Posted Wednesday at 12:27 AM 1 minute ago, thegeneral said: Have another drink, rummy! After yous suck another phagabeefe and swallow your misery Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:30 AM 12 minutes ago, BunnysBastatrds said: So why are you posting in this thread then? To meet a mighty good phag? I cared that other people (including the President, apparently) cared. Share this post Link to post Share on other sites
iam90sbaby 2,659 Posted Wednesday at 12:32 AM 1 hour ago, Maximum Overkill said: Cracker Barrel officially ditching the new logo and will continue using old logo. "Our new logo is going away and our “Old Timer” will remain." W But they still have worst cornbread and biscuits Ive ever tried Share this post Link to post Share on other sites
iam90sbaby 2,659 Posted Wednesday at 12:33 AM 2 minutes ago, TimHauck said: I cared that other people (including the President, apparently) cared. Take the L yekke boy Share this post Link to post Share on other sites
iam90sbaby 2,659 Posted Wednesday at 12:34 AM 16 minutes ago, BunnysBastatrds said: So why are you posting in this thread then? To meet a mighty good phag? He’s still pissed the NFL stopped using metal helmets Share this post Link to post Share on other sites
Gladiators 2,009 Posted Wednesday at 12:34 AM I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon. Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:34 AM 1 minute ago, iam90sbaby said: Take the L yekke boy L? The fact that they’re changing it back proves me correct Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:35 AM Just now, Gladiators said: I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon. Well they didn’t say they were going to repaint the walls again Share this post Link to post Share on other sites
iam90sbaby 2,659 Posted Wednesday at 12:36 AM 1 minute ago, TimHauck said: L? The fact that they’re changing it back proves me correct All it proves is that most people are tired of lefty bullsh!t. No one likes you or your kind except other lefty low t retards. Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:37 AM Just now, iam90sbaby said: All it proves is that most people are tired of lefty bullsh!t. No one likes you or your kind except other lefty low t retards. Thanks for acknowledging that you think taking a cartoon man off a logo is lefty bullsh1t. Share this post Link to post Share on other sites
Gladiators 2,009 Posted Wednesday at 12:38 AM Tim, take a break and spend some time with your kids. Getting all woked up because Cracker Barrel focked up isn’t a good way to go through life. Share this post Link to post Share on other sites
Hardcore troubadour 15,583 Posted Wednesday at 12:40 AM 5 minutes ago, iam90sbaby said: He’s still pissed the NFL stopped using metal helmets Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:40 AM 1 minute ago, Gladiators said: Tim, take a break and spend some time with your kids. Getting all woked up because Cracker Barrel focked up isn’t a good way to go through life. Kids are sleeping, just got back from a run with the dog and enjoying an Italian ice and my W from this thread. Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:40 AM 12 minutes ago, BunnysBastatrds said: After yous suck another phagabeefe and swallow your misery Phagabeef Share this post Link to post Share on other sites
Hardcore troubadour 15,583 Posted Wednesday at 12:42 AM 6 minutes ago, Gladiators said: I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon. How about, I don’t know, better food? But libtard corporate morons think it’s better to fool people. Share this post Link to post Share on other sites
Gladiators 2,009 Posted Wednesday at 12:43 AM 1 minute ago, TimHauck said: Kids are sleeping, just got back from a run with the dog and enjoying an Italian ice and my W from this thread. Smart move to go burn off some steam after the what transpired in this thread. Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:45 AM 1 minute ago, Gladiators said: Smart move to go burn off some steam after the what transpired in this thread. You guys are strange. I was proven right. Share this post Link to post Share on other sites
TimHauck 3,031 Posted Wednesday at 12:46 AM 11 minutes ago, Gladiators said: I was under the impression Cracker Barrel needed this logo change. Sales had been declining. Hopefully the can come up with another strategy soon. For the record: On 8/22/2025 at 1:32 AM, TimHauck said: Sales were already way down, the renovations were a good idea. But someone should have expected conservatives would get mad about removing a cartoon man from the logo. Share this post Link to post Share on other sites
thegeneral 3,329 Posted Wednesday at 12:49 AM 1 minute ago, BunnysBastatrds said: Share this post Link to post Share on other sites
Gladiators 2,009 Posted Wednesday at 12:50 AM 2 minutes ago, Hardcore troubadour said: How about, I don’t know, better food? But libtard corporate morons think it’s better to fool people. I have no dog in this fight. I’ve eaten at Cracker Barrel less than 5 times in my life. The closest one is ant least an hour away. I could give 2 shits if they make it. If I were the one making the decisions, I’d conduct some research to find out why sales were declining. I can guarantee the logo wasn’t the reason. I wouldn’t be surprised if this was all part of the marketing strategy to try to become more relevant. Create controversy…temporary hit to sales/value, and then hope there’s a bounce back when they say, “just kidding…we aren’t changing the logo.” Share this post Link to post Share on other sites