seafoam1 3,211 Posted August 25 On 8/21/2025 at 11:51 PM, Sandy Loam said: Cracker Barrel! Princess sandy.. Share this post Link to post Share on other sites
Hardcore troubadour 15,588 Posted August 25 The anti woke crowd is flexing once again. They should stop messing with them. 1 Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 25 This Cracker Barrel refresh is âwokeâ? Whatâs the story here whiners. I thought people were just pissed that it is changing the look of the place and they didnât like that. Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 25 9 hours ago, thegeneral said: This Cracker Barrel refresh is âwokeâ? According to many conservatives, yes.  Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 I thought this was an interesting video. Â I donât know who this person is (although she has 300K+ subscribers), but basically she wants to say really badly how Cracker Barrel is âgoing wokeâ and âalienating their target market,â but when she goes inside she notes that various aspects are âcute,â âremind her of her grandmaâs house,â notes that they sell a lot of Patriotic items and books about Bible verses, and says some of the items she ordered âtaste homemade.â She says this is the first time sheâs ever been to a Cracker Barrel, but ends with saying she had a good experience. Maybe their strategy was to get conservatives to go there to complain but then actually like it? Â Â Share this post Link to post Share on other sites
peenie 1,930 Posted August 26 Iâve never eaten at Cracker Barrel:Â https://www.instagram.com/reel/DNyWfobXtD5/?igsh=MWFyZjUyZG82YWR3cQ== Share this post Link to post Share on other sites
Gladiators 2,009 Posted August 26 They hoped it would create publicity/controversy. It may have worked...temporarily Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 On 8/23/2025 at 9:37 AM, TimHauck said: No, youâre not right that any decision a woman makes is woke.  HFS. LOL, strawman. I didn't say "a woman", I said "DEI hire". There are women who aren't DEI hires. Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 On 8/24/2025 at 10:16 PM, thegeneral said: This Cracker Barrel refresh is âwokeâ? Whatâs the story here whiners. I thought people were just pissed that it is changing the look of the place and they didnât like that. Â On 8/25/2025 at 7:41 AM, TimHauck said: According to many conservatives, yes. Â No, it's according to Cracker Barrel... https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and 1 Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 4 minutes ago, TBayXXXVII said: LOL, strawman. I didn't say "a woman", I said "DEI hire". There are women who aren't DEI hires. So what made her a DEI hire? Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 1 minute ago, TimHauck said: So what made her a DEI hire? Read the link I posted with you and thegeneral. The timeline clearly shows the direction of Cracker Barrel being far leftists. Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 4 minutes ago, TBayXXXVII said:  No, it's according to Cracker Barrel... https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and Is this âwokeâ: âThe campaign spotlights âAll the Moreâ that todayâs guests â both current and soon-to-be â can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life â and to the table for breakfast, lunch, and dinner. âWe believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasnât changed. Our values havenât changed. With âAll the More,â weâre honoring our legacyâŻwhile bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,ââŻsaid Sarah Moore, Chief Marketing Officer of Cracker Barrel.â Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 7 minutes ago, TBayXXXVII said: Â No, it's according to Cracker Barrel... https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and Youâre conflating the arguments. Â There are a few that have zeroed in on âwokeâ actions from the past, but the majority of the outrage is calling the recent actual rebrand woke. Â Itâs not. Share this post Link to post Share on other sites
squistion 2,319 Posted August 26 13 minutes ago, TimHauck said: Youâre conflating the arguments.  There are a few that have zeroed in on âwokeâ actions from the past, but the majority of the outrage is calling the recent actual rebrand woke.  Itâs not. How exactly is the new cracker barrel logo woke? Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 3 minutes ago, squistion said: How exactly is the new cracker barrel logo woke? They took the old white guy off the logo Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 29 minutes ago, TBayXXXVII said:  No, it's according to Cracker Barrel... https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and Their âHuman Rights Campaignâ score from this year whatever that is. Not very woke⌠As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score. CRITERIA 1 Workforce Protections POINTS 5/5 SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations CRITERIA 2 Inclusive Benefits POINTS 10/50 SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits Supports:Equivalency in same- and different-sex family formation benefits Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care Does not support:Provides an LGBTQ+ Benefits Guide for its employees CRITERIA 3 Internal Training and Inclusive Culture POINTS 10/25 SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training) Does not support:Provides at least one LGBTQ+ inclusive data collection effort Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council CRITERIA 4 Corporate Social Responsibility POINTS 5/20 SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guideline Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 1 hour ago, TBayXXXVII said: Read the link I posted with you and thegeneral. The timeline clearly shows the direction of Cracker Barrel being far leftists. Cracker Barrel CEO: Ms. Masino previously served as the President, International of Taco Bell, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) from January 2020 to June 2023. From January 2018 to December 2019, she served as President, North America of Taco Bell. Ms. Masino served as the President, SVP and GM Fisher-Price at Mattel, Inc. (Nasdaq: MAT) from April 2017 to January 2018. Prior to her service at Mattel, Ms. Masino served as the President and then the Chief Executive Officer of Sprinkles Cupcakes from 2014 to 2017. From 2002 to 2014, Ms. Masino served in various leadership roles at Starbucks Corporation (Nasdaq: SBUX). She began her professional career in corporate positions at a variety of retail companies, including Godiva Chocolatier, Coach, J. Crew, and Macy's.  @TBayXXXVII:  ShEâs A dEi HiRe!!! Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 2 hours ago, thegeneral said: Is this âwokeâ: âThe campaign spotlights âAll the Moreďťżâ that todayâs guests â both current and soon-to-be â can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life â and to the table for breakfast, lunch, and dinner. âWe believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasnât changed. Our values havenât changed. With âAll the More,â weâre honoring our legacyâŻwhile bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,ââŻsaid Sarah Moore, Chief Marketing Officer of Cracker Barrel.â Yes. There's no sincerity in the woke agenda. Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 @TimHauck Yes, they're woke. Yes, she's a DEI hire. Yes, they done focked up. 2 Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 Just now, TBayXXXVII said: Yes. There's no sincerity in the woke agenda. It seems like a normal brand refresh. A badly judged one but not getting this woke angle and why people are losing their minds over it. Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 2 hours ago, TimHauck said: Youâre conflating the arguments.  There are a few that have zeroed in on âwokeâ actions from the past, but the majority of the outrage is calling the recent actual rebrand woke.  Itâs not. Nope. She's a DEI hire because corporate went woke. They expect her decisions to reflect their wishes. Sorry you're stuck on stupid. Share this post Link to post Share on other sites
seafoam1 3,211 Posted August 26 Just now, TBayXXXVII said: @TimHauck Yes, they're woke. Yes, she's a DEI hire. Yes, they done focked up. Yeah. It sucks when businesses make poor decisions. But maybe they'll learn.. Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 1 minute ago, TBayXXXVII said: Nope. She's a DEI hire because corporate went woke. They expect her decisions to reflect their wishes. Sorry you're stuck on stupid. The term DEI hire implies she got the job despite not being qualified.  She was plenty qualified. Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 Just now, thegeneral said: It seems like a normal brand refresh. A badly judged one but not getting this woke angle and why people are losing their minds over it. The didn't need to refresh the brand because their base was still going there. They needed to increase the quality of the food and menu. It's literally like anywhere else... if the food and menu is good, word of mouth will easily do all their marketing for them. They don't need to whitewash the image. Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 Just now, TimHauck said: The term DEI hire implies she got the job despite not being qualified.  She was plenty qualified. Sure, let's go with that. Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 Just now, TBayXXXVII said: The didn't need to refresh the brand because their base was still going there. They needed to increase the quality of the food and menu. It's literally like anywhere else... if the food and menu is good, word of mouth will easily do all their marketing for them. They don't need to whitewash the image. Perhaps. But what they did isnât âwokeâ. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment. Is this the jumping the shark moment for calling something woke? Hopefully  Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 2 minutes ago, seafoam1 said: Yeah. It sucks when businesses make poor decisions. But maybe they'll learn.. It's not hard. All they needed to do was improve the menu and quality of food. Have a campaign that promotes that and if they do improve the menu and quality of food, then everything fixes itself. There's no need to "Re-imagine" or "Re-brand". I can't imagine them thinking a boring logo is "better". Share this post Link to post Share on other sites
TBayXXXVII 2,593 Posted August 26 Just now, thegeneral said: Perhaps. But what they did isnât âwokeâ. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment. Is this the jumping the shark moment for calling something woke? Hopefully  That logo is boring. It's two words. That's not better. It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists. Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 5 minutes ago, TBayXXXVII said: The didn't need to refresh the brand because their base was still going there. Â Link? Share this post Link to post Share on other sites
squistion 2,319 Posted August 26 Just now, thegeneral said: Perhaps. But what they did isnât âwokeâ. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment. Is this the jumping the shark moment for calling something woke? Hopefully I was about to say that and I doubt that many people were complaining about the old logo. Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 1 minute ago, TBayXXXVII said: That logo is boring. It's two words. That's not better. It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists. Thank you for acknowledging that you think the logo change by itself is woke.  Lol. Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 3 minutes ago, TBayXXXVII said: That logo is boring. It's two words. That's not better. It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists. The logo is pretty bad. So was the old one. Way too busy. The company doesnât follow any of these âwoke policiesâ, they still serve the same âdown homeâ bullshit food (I love it when on a road trip). Not really seeing this effort to shoehorn âwokeâ into this. Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 Itâs funny that almost all of the people on Fox News etc that Iâve seen complain about the logo have said that theyâve never eaten at a Cracker Barrel.  So somehow Cracker Barrel is turning their backs on straight white folk, yet they havenât managed to get many of them to eat there in the past.  Sounds like the rebrand was the right idea. Share this post Link to post Share on other sites
Fireballer 2,657 Posted August 26 29 minutes ago, thegeneral said:  The company doesnât follow any of these âwoke policiesâ LMAOâŚdo a little digging Share this post Link to post Share on other sites
iam90sbaby 2,659 Posted August 26 Women are terrible leaders Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 1 minute ago, Fireballer said: LMAOâŚdo a little digging From the link TB posted upthread: Their âHuman Rights Campaignâ score from this year whatever that is. Not very woke⌠As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score. CRITERIA 1 Workforce Protections POINTS 5/5 SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations CRITERIA 2 Inclusive Benefits POINTS 10/50 SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits Supports:Equivalency in same- and different-sex family formation benefits Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care Does not support:Provides an LGBTQ+ Benefits Guide for its employees CRITERIA 3 Internal Training and Inclusive Culture POINTS 10/25 SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training) Does not support:Provides at least one LGBTQ+ inclusive data collection effort Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council CRITERIA 4 Corporate Social Responsibility POINTS 5/20 SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guidelineďťżďťżďťżďťżďťżďťżďťżďťżďťżďťż Share this post Link to post Share on other sites
Hardcore troubadour 15,588 Posted August 26 Itâs over. Nice job libtards. Share this post Link to post Share on other sites
Fireballer 2,657 Posted August 26 36 minutes ago, thegeneral said: From the link TB posted upthread: Their âHuman Rights Campaignâ score from this year whatever that is. Not very woke⌠As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score. CRITERIA 1 Workforce Protections POINTS 5/5 SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations CRITERIA 2 Inclusive Benefits POINTS 10/50 SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits Supports:Equivalency in same- and different-sex family formation benefits Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care Does not support:Provides an LGBTQ+ Benefits Guide for its employees CRITERIA 3 Internal Training and Inclusive Culture POINTS 10/25 SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training) Does not support:Provides at least one LGBTQ+ inclusive data collection effort Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council CRITERIA 4 Corporate Social Responsibility POINTS 5/20 SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guidelineďťżďťżďťżďťżďťżďťżďťżďťżďťżďťż So according to judgment by an ultra woke activist organization, CB is just âwokeâ and not âultra wokeâ.  Cool. Share this post Link to post Share on other sites
thegeneral 3,339 Posted August 26 11 minutes ago, Fireballer said: So according to judgment by an ultra woke activist organization, CB is just âwokeâ and not âultra wokeâ.  Cool. TBH I donât know a whole lot about Cracker Barrel other than I have eaten there maybe 20 times. i havenât read or seen anyone from their org talking about âwokeâ, I didnât see anyone saying this rebrand was about being âwokeâ. They changed the logo and the decor. I asked and the only people who have responded were TB who posted a link that didnât mention anything about âwokeâ and you who just said look deeper. So what is the âwokeâ part? Share this post Link to post Share on other sites
TimHauck 3,035 Posted August 26 20 minutes ago, Fireballer said: So according to judgment by an ultra woke activist organization, CB is just âwokeâ and not âultra wokeâ.  Cool. Iâd still say people are conflating the arguments.  I think it went something like this: 1. A bunch of people (on both sides) say they miss the old decor, but no real âoutrageâ initially (apparently some of the changes started a few months ago) 2. A bunch of conservatives in particular say that taking the white guy off the logo and changing some of the stuff on the walls was woke 3. Some other conservatives say thatâs dumb, I donât really like it but itâs not woke 4. Some of the people from point #2, determined to prove themselves right, scour the Cracker Barrel website and local charities to dig up that they support inclusion, have sponsored a pride event, and have painted some rocking chairs the color of the rainbow (ah!!), then say, see, that means changing the logo really was woke!!! They may have done other âwokeâ things, but the majority of the backlash is because of the logo and rebrand, which is not woke. Share this post Link to post Share on other sites