Boycott Cracker Barrel!

[seafoam1 3,211]

On 8/21/2025 at 11:51 PM, Sandy Loam said:

Cracker Barrel!

Princess sandy..

[Hardcore troubadour 15,588]

The anti woke crowd is flexing once again. They should stop messing with them. 

[thegeneral 3,339]

This Cracker Barrel refresh is “woke”? What’s the story here whiners. I thought people were just pissed that it is changing the look of the place and they didn’t like that.

[TimHauck 3,035]

9 hours ago, thegeneral said:

This Cracker Barrel refresh is “woke”? 

According to many conservatives, yes.  

[TimHauck 3,035]

I thought this was an interesting video.   I don’t know who this person is (although she has 300K+ subscribers), but basically she wants to say really badly how Cracker Barrel is “going woke” and “alienating their target market,” but when she goes inside she notes that various aspects are “cute,” “remind her of her grandma’s house,” notes that they sell a lot of Patriotic items and books about Bible verses, and says some of the items she ordered “taste homemade.”

She says this is the first time she’s ever been to a Cracker Barrel, but ends with saying she had a good experience.

Maybe their strategy was to get conservatives to go there to complain but then actually like it?

 

 

[peenie 1,930]

I’ve never eaten at Cracker Barrel: 

https://www.instagram.com/reel/DNyWfobXtD5/?igsh=MWFyZjUyZG82YWR3cQ==

[Gladiators 2,009]

They hoped it would create publicity/controversy.  It may have worked...temporarily

[TBayXXXVII 2,593]

On 8/23/2025 at 9:37 AM, TimHauck said:

No, you’re not right that any decision a woman makes is woke.  HFS.

LOL, strawman.  I didn't say "a woman", I said "DEI hire".  There are women who aren't DEI hires.

[TBayXXXVII 2,593]

On 8/24/2025 at 10:16 PM, thegeneral said:

This Cracker Barrel refresh is “woke”? What’s the story here whiners. I thought people were just pissed that it is changing the look of the place and they didn’t like that.

 

On 8/25/2025 at 7:41 AM, TimHauck said:

According to many conservatives, yes.  

No, it's according to Cracker Barrel...

https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and

[TimHauck 3,035]

4 minutes ago, TBayXXXVII said:

LOL, strawman.  I didn't say "a woman", I said "DEI hire".  There are women who aren't DEI hires.

So what made her a DEI hire?

[TBayXXXVII 2,593]

1 minute ago, TimHauck said:

So what made her a DEI hire?

Read the link I posted with you and thegeneral.  The timeline clearly shows the direction of Cracker Barrel being far leftists.

[thegeneral 3,339]

4 minutes ago, TBayXXXVII said:

 

No, it's according to Cracker Barrel...

https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and

Is this “woke”:

“The campaign spotlights “All the More” that today’s guests – both current and soon-to-be – can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life – and to the table for breakfast, lunch, and dinner.

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, Chief Marketing Officer of Cracker Barrel.”

[TimHauck 3,035]

7 minutes ago, TBayXXXVII said:

 

No, it's according to Cracker Barrel...

https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and

You’re conflating the arguments.   There are a few that have zeroed in on “woke” actions from the past, but the majority of the outrage is calling the recent actual rebrand woke.  It’s not.

[squistion 2,319]

13 minutes ago, TimHauck said:

You’re conflating the arguments.   There are a few that have zeroed in on “woke” actions from the past, but the majority of the outrage is calling the recent actual rebrand woke.  It’s not.

How exactly is the new cracker barrel logo woke?

[TimHauck 3,035]

3 minutes ago, squistion said:

How exactly is the new cracker barrel logo woke?

They took the old white guy off the logo

[thegeneral 3,339]

29 minutes ago, TBayXXXVII said:

 

No, it's according to Cracker Barrel...

https://asrainvestigates.substack.com/p/tick-tock-gutting-the-cracker-and

Their “Human Rights Campaign” score from this year whatever that is. Not very woke…

As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score.

CRITERIA 1 Workforce Protections

POINTS 5/5

SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations

CRITERIA 2 Inclusive Benefits

POINTS 10/50

SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits

Supports:Equivalency in same- and different-sex family formation benefits

Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care

Does not support:Provides an LGBTQ+ Benefits Guide for its employees

CRITERIA 3 Internal Training and Inclusive Culture

POINTS 10/25

SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training)

Does not support:Provides at least one LGBTQ+ inclusive data collection effort

Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees

Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council

CRITERIA 4 Corporate Social Responsibility

POINTS 5/20

SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community

Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guideline

[TimHauck 3,035]

1 hour ago, TBayXXXVII said:

Read the link I posted with you and thegeneral.  The timeline clearly shows the direction of Cracker Barrel being far leftists.

Cracker Barrel CEO:

Ms. Masino previously served as the President, International of Taco Bell, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) from January 2020 to June 2023. From January 2018 to December 2019, she served as President, North America of Taco Bell. Ms. Masino served as the President, SVP and GM Fisher-Price at Mattel, Inc. (Nasdaq: MAT) from April 2017 to January 2018. Prior to her service at Mattel, Ms. Masino served as the President and then the Chief Executive Officer of Sprinkles Cupcakes from 2014 to 2017. From 2002 to 2014, Ms. Masino served in various leadership roles at Starbucks Corporation (Nasdaq: SBUX). She began her professional career in corporate positions at a variety of retail companies, including Godiva Chocolatier, Coach, J. Crew, and Macy's.

 

@TBayXXXVII:  ShE’s A dEi HiRe!!!

[TBayXXXVII 2,593]

2 hours ago, thegeneral said:

Is this “woke”:

“The campaign spotlights “All the More” that today’s guests – both current and soon-to-be – can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life – and to the table for breakfast, lunch, and dinner.

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, Chief Marketing Officer of Cracker Barrel.”

Yes.  There's no sincerity in the woke agenda.

[TBayXXXVII 2,593]

@TimHauck

Yes, they're woke.  Yes, she's a DEI hire.  Yes, they done focked up.

[thegeneral 3,339]

Just now, TBayXXXVII said:

Yes.  There's no sincerity in the woke agenda.

It seems like a normal brand refresh. A badly judged one but not getting this woke angle and why people are losing their minds over it.

[TBayXXXVII 2,593]

2 hours ago, TimHauck said:

You’re conflating the arguments.   There are a few that have zeroed in on “woke” actions from the past, but the majority of the outrage is calling the recent actual rebrand woke.  It’s not.

Nope.  She's a DEI hire because corporate went woke.  They expect her decisions to reflect their wishes.  Sorry you're stuck on stupid.

[seafoam1 3,211]

Just now, TBayXXXVII said:

@TimHauck

Yes, they're woke.  Yes, she's a DEI hire.  Yes, they done focked up.

Yeah. It sucks when businesses make poor decisions. But maybe they'll learn..

[TimHauck 3,035]

1 minute ago, TBayXXXVII said:

Nope.  She's a DEI hire because corporate went woke.  They expect her decisions to reflect their wishes.  Sorry you're stuck on stupid.

The term DEI hire implies she got the job despite not being qualified.  She was plenty qualified. 

[TBayXXXVII 2,593]

Just now, thegeneral said:

It seems like a normal brand refresh. A badly judged one but not getting this woke angle and why people are losing their minds over it.

The didn't need to refresh the brand because their base was still going there.  They needed to increase the quality of the food and menu.  It's literally like anywhere else... if the food and menu is good, word of mouth will easily do all their marketing for them.  They don't need to whitewash the image.

[TBayXXXVII 2,593]

Just now, TimHauck said:

The term DEI hire implies she got the job despite not being qualified.  She was plenty qualified. 

Sure, let's go with that.

[thegeneral 3,339]

Just now, TBayXXXVII said:

The didn't need to refresh the brand because their base was still going there.  They needed to increase the quality of the food and menu.  It's literally like anywhere else... if the food and menu is good, word of mouth will easily do all their marketing for them.  They don't need to whitewash the image.

Perhaps. But what they did isn’t “woke”. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment.

Is this the jumping the shark moment for calling something woke? Hopefully

 

[TBayXXXVII 2,593]

2 minutes ago, seafoam1 said:

Yeah. It sucks when businesses make poor decisions. But maybe they'll learn..

It's not hard.  All they needed to do was improve the menu and quality of food.  Have a campaign that promotes that and if they do improve the menu and quality of food, then everything fixes itself.  There's no need to "Re-imagine" or "Re-brand".  I can't imagine them thinking a boring logo is "better".

[TBayXXXVII 2,593]

Just now, thegeneral said:

Perhaps. But what they did isn’t “woke”. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment.

Is this the jumping the shark moment for calling something woke? Hopefully

 

That logo is boring.  It's two words.  That's not better.  It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists.

[TimHauck 3,035]

5 minutes ago, TBayXXXVII said:

The didn't need to refresh the brand because their base was still going there.  

Link?

[squistion 2,319]

Just now, thegeneral said:

Perhaps. But what they did isn’t “woke”. Pretty much every chain restaurant has done a refresh of the logo and the decor over the years. It was just a bad choice it seems like at the moment.

Is this the jumping the shark moment for calling something woke? Hopefully

I was about to say that and I doubt that many people were complaining about the old logo.

[TimHauck 3,035]

1 minute ago, TBayXXXVII said:

That logo is boring.  It's two words.  That's not better.  It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists.

Thank you for acknowledging that you think the logo change by itself is woke.  Lol.

[thegeneral 3,339]

3 minutes ago, TBayXXXVII said:

That logo is boring.  It's two words.  That's not better.  It's woke because the concept of an old white man in a southern atmosphere, is considered racist to the far leftists.

The logo is pretty bad. So was the old one. Way too busy.

The company doesn’t follow any of these “woke policies”, they still serve the same “down home” bullshit food (I love it when on a road trip). Not really seeing this effort to shoehorn “woke” into this.

[TimHauck 3,035]

It’s funny that almost all of the people on Fox News etc that I’ve seen complain about the logo have said that they’ve never eaten at a Cracker Barrel.  So somehow Cracker Barrel is turning their backs on straight white folk, yet they haven’t managed to get many of them to eat there in the past.  Sounds like the rebrand was the right idea.

[Fireballer 2,657]

29 minutes ago, thegeneral said:

 

The company doesn’t follow any of these “woke policies”

LMAO…do a little digging

[iam90sbaby 2,659]

Women are terrible leaders 

[thegeneral 3,339]

1 minute ago, Fireballer said:

LMAO…do a little digging

From the link TB posted upthread:

Their “Human Rights Campaign” score from this year whatever that is. Not very woke…

As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score.

CRITERIA 1 Workforce Protections

POINTS 5/5

SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations

CRITERIA 2 Inclusive Benefits

POINTS 10/50

SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits

Supports:Equivalency in same- and different-sex family formation benefits

Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care

Does not support:Provides an LGBTQ+ Benefits Guide for its employees

CRITERIA 3 Internal Training and Inclusive Culture

POINTS 10/25

SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training)

Does not support:Provides at least one LGBTQ+ inclusive data collection effort

Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees

Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council

CRITERIA 4 Corporate Social Responsibility

POINTS 5/20

SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community

Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guideline

[Hardcore troubadour 15,588]

It’s over. Nice job libtards. 

[Fireballer 2,657]

36 minutes ago, thegeneral said:

From the link TB posted upthread:

Their “Human Rights Campaign” score from this year whatever that is. Not very woke…

As of Aug. 25, 2025, Cracker Barrel had a score of 30for its 2025 score.

CRITERIA 1 Workforce Protections

POINTS 5/5

SUB-CRITERIA Supports:Employment Non-Discrimination Policy includes sexual orientation and gender identity for all operations

CRITERIA 2 Inclusive Benefits

POINTS 10/50

SUB-CRITERIA Does not support:Equivalency in same- and different-sex spousal and partner medical and soft benefits

Supports:Equivalency in same- and different-sex family formation benefits

Does not support:Equal health coverage for transgender individuals without exclusion for medically necessary care

Does not support:Provides an LGBTQ+ Benefits Guide for its employees

CRITERIA 3 Internal Training and Inclusive Culture

POINTS 10/25

SUB-CRITERIA Does not support:Provides four LGBTQ+ internal training elements (including an intersectionality training)

Does not support:Provides at least one LGBTQ+ inclusive data collection effort

Does not support:Provides Gender Transition Guidelines and at least one additional transgender inclusive policy or practice for its employees

Supports:Has either an LGBTQ+ Employee Resource Group or an LGBTQ+ Inclusive Diversity Council

CRITERIA 4 Corporate Social Responsibility

POINTS 5/20

SUB-CRITERIA Does not support:At least five distinct LGBTQ+ efforts of Outreach or Engagement to Broader LGBTQ+ Community

Supports:Follows an LGBTQ+ Supplier Non-Discrimination policy (if available) and an LGBTQ+ inclusive philanthropic giving guideline

So according to judgment by an ultra woke activist organization, CB is just “woke” and not “ultra woke”.  Cool.

[thegeneral 3,339]

11 minutes ago, Fireballer said:

So according to judgment by an ultra woke activist organization, CB is just “woke” and not “ultra woke”.  Cool.

TBH I don’t know a whole lot about Cracker Barrel other than I have eaten there maybe 20 times.

i haven’t read or seen anyone from their org talking about “woke”, I didn’t see anyone saying this rebrand was about being “woke”. They changed the logo and the decor.

I asked and the only people who have responded were TB who posted a link that didn’t mention anything about “woke” and you who just said look deeper.

So what is the “woke” part? 

[TimHauck 3,035]

20 minutes ago, Fireballer said:

So according to judgment by an ultra woke activist organization, CB is just “woke” and not “ultra woke”.  Cool.

I’d still say people are conflating the arguments.  I think it went something like this:

1. A bunch of people (on both sides) say they miss the old decor, but no real “outrage” initially (apparently some of the changes started a few months ago)

2. A bunch of conservatives in particular say that taking the white guy off the logo and changing some of the stuff on the walls was woke

3. Some other conservatives say that’s dumb, I don’t really like it but it’s not woke

4. Some of the people from point #2, determined to prove themselves right, scour the Cracker Barrel website and local charities to dig up that they support inclusion, have sponsored a pride event, and have painted some rocking chairs the color of the rainbow (ah!!), then say, see, that means changing the logo really was woke!!!

They may have done other “woke” things, but the majority of the backlash is because of the logo and rebrand, which is not woke.