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Bud Light sales down nearly 30% year over year as rivals continue to climb

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47 minutes ago, Strike said:

 

Nope.  Was their marketing "fratty" when they were the primary sponsor of Dale Earnhardt Jr. for his entire NASCAR career?   Going back a little further, was their "real men of genius" campaign that highlighted people of varying professions "fratty?"   I don't think so.  But regardless, she misread EVERYTHING.  

As far as trying to get a new demographic, that's just stupid.  Do you guys know how many different beverages that company owns?  If a single beverage is going to appeal to EVERYONE, why do they, along with their parent corporation, own/market 400 beverages?  Here's a list:

https://en.wikipedia.org/wiki/AB_InBev_brands

So, the answer to expanding your audience beyond Bud Light drinkers is to market your OTHER offerings to those demographics, not try to force that demographic to drink something they have no interest in drinking.  Apparently they don't teach that basic concept at Harvard.

“Real Men of Genius” and sponsoring Dale Earnhardt Jr was Budweiser, not Bud Light.

Now admit you were wrong, it’s OK you can do it.

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46 minutes ago, Raven Fan said:

Cultist love to try to cancel companies for literally nothing.

Y'all get outraged like chicks on your periods.

SAD

Tell that to poor Aunt Jemima or Uncle Ben boyo. 
 

Racist. 
 

SADDER!!!!!

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9 minutes ago, TimHauck said:

“Real Men of Genius” and sponsoring Dale Earnhardt Jr was Budweiser, not Bud Light.

Now admit you were wrong, it’s OK you can do it.

Oh I do see there were some Bud Light Real Men of Genius commercials (in addition to Bud).   Several of those ones in particular were “fratty with out of touch humor,” for example talking about farting and setting fires on a grill.  Those were also 16+ years ago so I’m sure not even what she was referring to.

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14 minutes ago, TimHauck said:

“Real Men of Genius” and sponsoring Dale Earnhardt Jr was Budweiser, not Bud Light.

Now admit you were wrong, it’s OK you can do it.

 

1)  You don't think Bud expects overlap between their brands, especially Bud and Bud Light?  When someone likes a Bud commercial but is a light beer drinker, you don't think that commercial might influence them to drink bud light?  So yes, I do believe that marketing for Bud is ALSO marketing for Bud Light.  Those brands are intertwined regarding marketing.  That just seems obvious. 

2)  More importantly, as is very common with you, you didn't even bother to check your facts.  And, you're WRONG AGAIN:

Quote

Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.[4]

https://en.wikipedia.org/wiki/Real_Men_of_Genius

https://duckduckgo.com/?t=ffab&q=real+men+of+genius&ia=web

I mean, how long does it take to do a quick search before stating something as fact that is easily provable/disprovable?????

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1 hour ago, Raven Fan said:

Cultist love to try to cancel companies for literally nothing.

Y'all get outraged like chicks on your periods.

SAD

You are correct, but the cultist like to go after people not corporations.

 

  1. Mike Lindell — The CEO of My Pillow said his company was ditched by nearly 20 retailers after he publicly questioned the electoral results of the 2020 presidential election and made his election fraud claims into a movie. Lindell is an unwavering supporter of former President Donald Trump and visited him in the White House on Jan. 15 — five days before Mr. Trump left office.
  2. Chris Harrison – The longtime host of ABC’s “The Bachelor” franchise decided to “step aside” after defending current contestant Rachael Kirkconnell when old photos surfaced of her attending an Old South antebellum party. “While I do not speak for Rachael Kirkconnell, my intentions were simply to ask for grace in offering her an opportunity to speak on her own behalf,” Harrison explained. “What I now realize I have done is cause harm by wrongly speaking in a manner that perpetuates racism, and for that I am so deeply sorry.”
  3. J.K. Rowling — The famous author of the Harry Potter series has faced backlash for voicing her fears that the push for transgender rights will ultimately endanger women’s rights. She’s since defended her comments on her website and joined 150 authors and academics denouncing “cancel culture.” These actions have only further infuriated her critics, who called for a boycott of her books and for her publisher to stop paying royalties.
  4. Adam Rubenstein — The former New York Times opinion editor and writer resigned from the paper in December, six months after its staff went into an uproar over a piece he edited by Sen. Tom Cotton. The column by Arkansas Republican argued for the federal government to “send in the troops” to quell violence in cities throughout the country in response to civil unrest following the death of George Floyd. Former editor Mari Weiss wrote on Twitter about the resignation: “Adam was hung out to dry by his own colleagues. Then he and his work were lied about, including in this mendacious editor’s note.”
  5. Gina Carano — The “Mandalorian” actress was fired by Disney after posting on social media that being a Republican in 2021 was similar to being Jewish during Nazi Germany. Her Hollywood agent dropped her, and Hasbro scrapped her “Star Wars” action figures.
  6. Tucker Carlson/Sean Hannity/Laura Ingraham — The prime-time Fox News opinion hosts have long battled with cancel culture and advertisement boycotts for airing their conservative views. Media Matters, a liberal group that opposes Fox, keeps a list of the network’s prime-time sponsors and routinely singles them out advocating for them to drop their advertisements if it deems a host says something particularly egregious one evening.
  7. Matthew Yglesias — The liberal opinion writer resigned from Vox, a publication he co-founded, after many of his woke colleagues found his articles too right of center. Mr. Yglesias argued against defunding the police this summer and took aim at the liberal term “Latinx” as alienating many people from progressive politics and the Democratic Party. He has since joined Substack, so he can voice his opinions more freely.
  8. Washington/Lincoln/Jefferson — The former U.S. presidents’ names have been wiped from San Francisco public schools after the school board decided to rename 44 schools that had “ties to racism” and “dishonorable legacies.”
  9. Sen. Josh Hawley – The Missouri Republican was dropped from his publisher, and Democrats have called for his resignation after he raised a challenge to the electors in Pennsylvania, siding with Mr. Trump and saying the state violated its own Constitution in conducting the 2020 presidential election. In the New York Post, he defended his actions, writing: “I, for one, am not going to back down. My book will be published, and I will continue to represent the people of my state without fear or favor, whatever the left or the corporations say.”
  10. Goya Foods — Liberals called for a Goya Foods’ boycott after the company’s chief executive Robert Unanue praised Mr. Trump at an event at the White House. Mr. Unanue said Mr. Trump’s leadership was a “blessing” for Hispanic Americans. The boycott turned into a “buycott,” according to Mr. Unanue. “Our sales went up significantly since the pandemic,” he told FOX Business’ Stuart Varney. “We did well because the restaurant business declined 70%, but we also did well because of the backlash of a boycott to a buycott. We have our traditional customers, we kept them, but we also have new customers.”
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19 minutes ago, Tree of Knowledge said:

Tell that to poor Aunt Jemima or Uncle Ben boyo. 
 

Racist. 
 

SADDER!!!!!

Did libs boycott those brands boyo?  Are those brands suffering massive sales losses?

Not even close to the same thing boyo.

SAD

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10 minutes ago, TimHauck said:

Oh I do see there were some Bud Light Real Men of Genius commercials (in addition to Bud).   Several of those ones in particular were “fratty with out of touch humor,” for example talking about farting and setting fires on a grill.  Those were also 16+ years ago so I’m sure not even what she was referring to.

She was referring to the white male patriarchy of course, which she has been indoctrinated is the source of all bad things....hate on her if you must, but she is simple a result of the cult that subsumed her...

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Just now, Baker Boy said:

You are correct, but the cultist like to go after people not corporations.

 

  1. Mike Lindell — The CEO of My Pillow said his company was ditched by nearly 20 retailers after he publicly questioned the electoral results of the 2020 presidential election and made his election fraud claims into a movie. Lindell is an unwavering supporter of former President Donald Trump and visited him in the White House on Jan. 15 — five days before Mr. Trump left office.
  2. Chris Harrison – The longtime host of ABC’s “The Bachelor” franchise decided to “step aside” after defending current contestant Rachael Kirkconnell when old photos surfaced of her attending an Old South antebellum party. “While I do not speak for Rachael Kirkconnell, my intentions were simply to ask for grace in offering her an opportunity to speak on her own behalf,” Harrison explained. “What I now realize I have done is cause harm by wrongly speaking in a manner that perpetuates racism, and for that I am so deeply sorry.”
  3. J.K. Rowling — The famous author of the Harry Potter series has faced backlash for voicing her fears that the push for transgender rights will ultimately endanger women’s rights. She’s since defended her comments on her website and joined 150 authors and academics denouncing “cancel culture.” These actions have only further infuriated her critics, who called for a boycott of her books and for her publisher to stop paying royalties.
  4. Adam Rubenstein — The former New York Times opinion editor and writer resigned from the paper in December, six months after its staff went into an uproar over a piece he edited by Sen. Tom Cotton. The column by Arkansas Republican argued for the federal government to “send in the troops” to quell violence in cities throughout the country in response to civil unrest following the death of George Floyd. Former editor Mari Weiss wrote on Twitter about the resignation: “Adam was hung out to dry by his own colleagues. Then he and his work were lied about, including in this mendacious editor’s note.”
  5. Gina Carano — The “Mandalorian” actress was fired by Disney after posting on social media that being a Republican in 2021 was similar to being Jewish during Nazi Germany. Her Hollywood agent dropped her, and Hasbro scrapped her “Star Wars” action figures.
  6. Tucker Carlson/Sean Hannity/Laura Ingraham — The prime-time Fox News opinion hosts have long battled with cancel culture and advertisement boycotts for airing their conservative views. Media Matters, a liberal group that opposes Fox, keeps a list of the network’s prime-time sponsors and routinely singles them out advocating for them to drop their advertisements if it deems a host says something particularly egregious one evening.
  7. Matthew Yglesias — The liberal opinion writer resigned from Vox, a publication he co-founded, after many of his woke colleagues found his articles too right of center. Mr. Yglesias argued against defunding the police this summer and took aim at the liberal term “Latinx” as alienating many people from progressive politics and the Democratic Party. He has since joined Substack, so he can voice his opinions more freely.
  8. Washington/Lincoln/Jefferson — The former U.S. presidents’ names have been wiped from San Francisco public schools after the school board decided to rename 44 schools that had “ties to racism” and “dishonorable legacies.”
  9. Sen. Josh Hawley – The Missouri Republican was dropped from his publisher, and Democrats have called for his resignation after he raised a challenge to the electors in Pennsylvania, siding with Mr. Trump and saying the state violated its own Constitution in conducting the 2020 presidential election. In the New York Post, he defended his actions, writing: “I, for one, am not going to back down. My book will be published, and I will continue to represent the people of my state without fear or favor, whatever the left or the corporations say.”
  10. Goya Foods — Liberals called for a Goya Foods’ boycott after the company’s chief executive Robert Unanue praised Mr. Trump at an event at the White House. Mr. Unanue said Mr. Trump’s leadership was a “blessing” for Hispanic Americans. The boycott turned into a “buycott,” according to Mr. Unanue. “Our sales went up significantly since the pandemic,” he told FOX Business’ Stuart Varney. “We did well because the restaurant business declined 70%, but we also did well because of the backlash of a boycott to a buycott. We have our traditional customers, we kept them, but we also have new customers.”

Good lord what a pathetic list.  I'll wager 90% of the libs on this board were against most of these callouts.  So you're once again arguing that a couple of loud mouth, far left extremist represent the left, they do not.

Know what's different boyo?  You cultist all did band together to cancel Bud Light, Target, Disney, etc.  You sheep operate as one because you're nothing but lemmings ruled by fake, alt right news.

How very SAD I had to destroy you so completely there boyo.

But love this for you too. 

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6 minutes ago, Baker Boy said:

You are correct, but the cultist like to go after people not corporations.

 

  1. Mike Lindell — The CEO of My Pillow said his company was ditched by nearly 20 retailers after he publicly questioned the electoral results of the 2020 presidential election and made his election fraud claims into a movie. Lindell is an unwavering supporter of former President Donald Trump and visited him in the White House on Jan. 15 — five days before Mr. Trump left office.
  2. Chris Harrison – The longtime host of ABC’s “The Bachelor” franchise decided to “step aside” after defending current contestant Rachael Kirkconnell when old photos surfaced of her attending an Old South antebellum party. “While I do not speak for Rachael Kirkconnell, my intentions were simply to ask for grace in offering her an opportunity to speak on her own behalf,” Harrison explained. “What I now realize I have done is cause harm by wrongly speaking in a manner that perpetuates racism, and for that I am so deeply sorry.”
  3. J.K. Rowling — The famous author of the Harry Potter series has faced backlash for voicing her fears that the push for transgender rights will ultimately endanger women’s rights. She’s since defended her comments on her website and joined 150 authors and academics denouncing “cancel culture.” These actions have only further infuriated her critics, who called for a boycott of her books and for her publisher to stop paying royalties.
  4. Adam Rubenstein — The former New York Times opinion editor and writer resigned from the paper in December, six months after its staff went into an uproar over a piece he edited by Sen. Tom Cotton. The column by Arkansas Republican argued for the federal government to “send in the troops” to quell violence in cities throughout the country in response to civil unrest following the death of George Floyd. Former editor Mari Weiss wrote on Twitter about the resignation: “Adam was hung out to dry by his own colleagues. Then he and his work were lied about, including in this mendacious editor’s note.”
  5. Gina Carano — The “Mandalorian” actress was fired by Disney after posting on social media that being a Republican in 2021 was similar to being Jewish during Nazi Germany. Her Hollywood agent dropped her, and Hasbro scrapped her “Star Wars” action figures.
  6. Tucker Carlson/Sean Hannity/Laura Ingraham — The prime-time Fox News opinion hosts have long battled with cancel culture and advertisement boycotts for airing their conservative views. Media Matters, a liberal group that opposes Fox, keeps a list of the network’s prime-time sponsors and routinely singles them out advocating for them to drop their advertisements if it deems a host says something particularly egregious one evening.
  7. Matthew Yglesias — The liberal opinion writer resigned from Vox, a publication he co-founded, after many of his woke colleagues found his articles too right of center. Mr. Yglesias argued against defunding the police this summer and took aim at the liberal term “Latinx” as alienating many people from progressive politics and the Democratic Party. He has since joined Substack, so he can voice his opinions more freely.
  8. Washington/Lincoln/Jefferson — The former U.S. presidents’ names have been wiped from San Francisco public schools after the school board decided to rename 44 schools that had “ties to racism” and “dishonorable legacies.”
  9. Sen. Josh Hawley – The Missouri Republican was dropped from his publisher, and Democrats have called for his resignation after he raised a challenge to the electors in Pennsylvania, siding with Mr. Trump and saying the state violated its own Constitution in conducting the 2020 presidential election. In the New York Post, he defended his actions, writing: “I, for one, am not going to back down. My book will be published, and I will continue to represent the people of my state without fear or favor, whatever the left or the corporations say.”
  10. Goya Foods — Liberals called for a Goya Foods’ boycott after the company’s chief executive Robert Unanue praised Mr. Trump at an event at the White House. Mr. Unanue said Mr. Trump’s leadership was a “blessing” for Hispanic Americans. The boycott turned into a “buycott,” according to Mr. Unanue. “Our sales went up significantly since the pandemic,” he told FOX Business’ Stuart Varney. “We did well because the restaurant business declined 70%, but we also did well because of the backlash of a boycott to a buycott. We have our traditional customers, we kept them, but we also have new customers.”

Is there any difference with this and the boycotts against Bud Light, Target etc.?

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6 minutes ago, MDC said:

Is there any difference with this and the boycotts against Bud Light, Target etc.?

Yes. Some of the cancelations listed above were from the actual corporations and other entities , not consumers. 

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3 hours ago, TimHauck said:

Being #1 usually isn’t enough for investors/boards of directors, etc.  They want to see growth, or at least not a decline.

Shocker I know, but @avoiding injuries did not include the full context of Heinerscheid’s quote 

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.”

Two different quotes, and you act as if this somehow makes things look better for her?

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4 minutes ago, MDC said:

Is there any difference with this and the boycotts against Bud Light, Target etc.?

Yes.  These were led by a small group of extreme leftist.  And half the list is a joke anyway.  Mike Lindell?  Gina Carino?  The Lying Fox mouthpieces?  Goya Food?

The first three are just morons who did moron things and got called out by a few extreme leftist.  They all still have have gigs I believe.  And Goya Food?  LMFAO.  There was zero boyocott of Goya Food FFS.

Why are cultist such liars?

Oh that's right, their master lies to them so they know nothing esle.

Love this for you boyos. 

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10 minutes ago, Raven Fan said:

Yes.  These were led by a small group of extreme leftist.  And half the list is a joke anyway.  Mike Lindell?  Gina Carino?  The Lying Fox mouthpieces?  Goya Food?

The first three are just morons who did moron things and got called out by a few extreme leftist.  They all still have have gigs I believe.  And Goya Food?  LMFAO.  There was zero boyocott of Goya Food FFS.

Why are cultist such liars?

Oh that's right, their master lies to them so they know nothing esle.

Love this for you boyos. 

3. It is a good thing that it is happening.

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56 minutes ago, MDC said:

Is there any difference with this and the boycotts against Bud Light, Target etc.?

Any non idiots have a take on the difference between cancel culture and criticism or boycotts?

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2 hours ago, Strike said:

 

1)  You don't think Bud expects overlap between their brands, especially Bud and Bud Light?  When someone likes a Bud commercial but is a light beer drinker, you don't think that commercial might influence them to drink bud light?  So yes, I do believe that marketing for Bud is ALSO marketing for Bud Light.  Those brands are intertwined regarding marketing.  That just seems obvious. 

2)  More importantly, as is very common with you, you didn't even bother to check your facts.  And, you're WRONG AGAIN:

https://en.wikipedia.org/wiki/Real_Men_of_Genius

https://duckduckgo.com/?t=ffab&q=real+men+of+genius&ia=web

I mean, how long does it take to do a quick search before stating something as fact that is easily provable/disprovable?????

Heinerscheid was only the VP for Bud Light.  So her comments were about Bud Light alone, and thus Dale Earnhardt Jr being sponsored by Bud is irrelevant.

You got me, I looked up some of the old Real Men of Genius videos and the first few I saw were for regular Bud, but then later saw some for Bud Light as well.   But again, that was 16+ years ago so probably isn’t even what she was referring to.  However, those were kinda “fratty” (for one, only talking about men), so thanks for proving her point.   They weren’t “highlighting various professions,” unless you consider things like “really really bad dancer,” “silent killer gas passer” and “too much cologne wearer” to be professions now; they were making jokes, many of which could probably be considered “out of touch.”  

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2 minutes ago, Maximum Overkill said:

Who here actually drinks Bud Light? Be honest. 

 

@TimHauck is the only one I know, but he just started a few months ago to show his reverence for Dylan Mulvaney.

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2 hours ago, TimHauck said:

“Real Men of Genius” and sponsoring Dale Earnhardt Jr was Budweiser, not Bud Light.

Now admit you were wrong, it’s OK you can do it.

What a dik

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2 hours ago, avoiding injuries said:

Two different quotes, and you act as if this somehow makes things look better for her?

Pretty sure it was part of the same line of questioning. It adds context because you idiots kept saying “but it was the #1 beer!!”   She didn’t think they needed a different marketing strategy just because woke, it was because sales had been in decline.  She was right about that.  She just obviously chose the wrong method to try to do that.

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52 minutes ago, TimHauck said:

Pretty sure it was part of the same line of questioning. It adds context because you idiots kept saying “but it was the #1 beer!!”   She didn’t think they needed a different marketing strategy just because woke, it was because sales had been in decline.  She was right about that.  She just obviously chose the wrong method to try to do that.

timmy standing up for flu shots and bud light. 

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Hauck and thegeneral are quick twitch posters.  They just post what's in their head without thinking about it.  No internal fact checking happening on those hamsters wheels.  

 

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1 hour ago, TimHauck said:

Pretty sure it was part of the same line of questioning. It adds context because you idiots kept saying “but it was the #1 beer!!”   She didn’t think they needed a different marketing strategy just because woke, it was because sales had been in decline.  She was right about that.  She just obviously chose the wrong method to try to do that.

She chose The woke one. Go woke go broke. They ought to teach that in business school. 

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22 minutes ago, Hardcore troubadour said:

She chose The woke one. Go woke go broke. They ought to teach that in business school. 

It was certainly a part of the curriculum at Trump University. 

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16 minutes ago, squistion said:

It was certainly a part of the curriculum at Trump University. 

You're the only one I know who likes Bud Light. 

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4 minutes ago, Maximum Overkill said:

You're the only one I know who likes Bud Light. 

There’s this moron who used to post here called League Loser who raved about the stuff.  He was obsessed with trannies too which I guess makes it all make sense. 

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2 minutes ago, Raven Fan said:

There’s this moron who used to post here called League Loser who raved about the stuff.  He was obsessed with trannies too which I guess makes it all make sense

There’s this moron who used to post here called gutternuts who raved about the stuff.  He was obsessed with trannies too which I guess makes it all make sense. 

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4 minutes ago, Maximum Overkill said:

You're the only one I know who likes Bud Light. 

I detest light beer of any variety and always have.

I don't drink beer that often any more, but I if did I'd probably get a Budweiser, The King Of Beers.👑

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3 minutes ago, squistion said:

I detest light beer of any variety and always have.

I don't drink beer that often any more, but I if did I'd probably get a Budweiser, The King Of Trannies.👑

Sounds right. 

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3 hours ago, Horseman said:

Hauck and thegeneral are quick twitch posters.  They just post what's in their head without thinking about it.  No internal fact checking happening on those hamsters wheels.  

 

Ok mr gaywebcam.com

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4 hours ago, Maximum Overkill said:

Who here actually drinks Bud Light? Be honest. 

 

If I’m on a boat, golfing, I guess any outside social thing I will drink it. I don’t give it much thought TBH. It’s in the Coors Light realm.

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3 minutes ago, TimHauck said:

Ok mr gaywebcam.com

LOL yep.

He's a connoiisseur of gay porn and can't afford $7 streams or $500 bets.

Dude's an insecure, beta loser who goes around lying on a lightly trafficked message board.

SAD

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3 hours ago, Horseman said:

Hauck and thegeneral are quick twitch posters.  They just post what's in their head without thinking about it.  No internal fact checking happening on those hamsters wheels.  

 

Lol

You and the other 4 mental midgets just love flicking each other’s beans 😂

 

 

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1 minute ago, thegeneral said:

Lol

You and the other 4 mental midgets just love flicking each other’s beans 😂

 

 

You keep proving his point dumbass. 

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4 minutes ago, seafoam1 said:

You keep proving his point dumbass. 

When Peefoam is on your side…you focked up.

Pretty sure that’s one of the basic rules of interneting.

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2 minutes ago, thegeneral said:

When Peefoam is on your side…you focked up.

Pretty sure that’s one of the basic rules of interneting.

When generalpimpledoosh is on your side…you focked up.

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22 minutes ago, Raven Fan said:

LOL yep.

He's a connoiisseur of gay porn and can't afford $7 streams or $500 bets.

Dude's an insecure, beta loser who goes around lying on a lightly trafficked message board.

SAD

Look at the fagggot from shirtless bodybuilders.com using the ghey disparagingly trying taking a shot at the most hetero poster on the board.  This isn't some sort of David vs Goliath scenario for you tiny.  It's more like the Death Star vs a mosquito.  

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1 minute ago, Horseman said:

Look at the fagggot from shirtless bodybuilders.com using the ghey disparagingly trying taking a shot at the most hetero poster on the board.  This isn't some sort of David vs Goliath scenario for you tiny.  It's more like the Death Star vs a mosquito.  

Uh Tony, you legit posted a gay porn link when asked to post an example of porn.  You are the least hetero person on this board.

And just LOL at the bolded

And I get that you're a fat, out of shape, POS who women recoil at the sight of, but some of us actually GAF about fitness.  Just another way my life > yours.  Oh another way is I don't have to steal $7 streams and I can afford to make $500 bests.  Plus I'm not an insecure,  douchenozzle lying constantly on a lightly trafficked message board.  You insecure, gay worm.

"hur dur anybody who da lift weight be da gay hur dur"

LMFAO

😂😂😂

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29 minutes ago, thegeneral said:

If I’m on a boat, golfing, I guess any outside social thing I will drink it. I don’t give it much thought TBH. It’s in the Coors Light realm.

Miller Lite is my favorite of the lighter beers. On a boat though, I might drink anything you throw me that's cold 😁

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