Cancel Bud Light! Maga Hissy Fit!

[Engorgeous George 1,284]

Anheuser-Busch never sent me any commemorative cans to celebrate my personal milestones.

[Fireballer 2,423]

I’d love to hear the true thoughts in the marketing team meetings where they’re thinking “ I can’t believe we’re actually doing this stupid sh!t”

[Sean Mooney 1,199]

1 hour ago, Hardcore troubadour said:

“Personal Milestone”.  GTFO. Boycott the hell out of this stupid company now. 

Did Tucker tell you to do that?

[Hawkeye21 1,897]

I'm a big fan of the Busch Light cans with fish on them right now.  In the fall they have blaze orange and camo cans with deer on them.

[Sean Mooney 1,199]

41 minutes ago, Hawkeye21 said:

I'm a big fan of the Busch Light cans with fish on them right now.  In the fall they have blaze orange and camo cans with deer on them.

I liked the John Deere cans they did last summer which they donated a dollar from every case to Farm Rescue- a non profit organization that supports agricultural needs and they've raised 750K for over the years.

But yeah- let's boycott the company because they gave a trans individual some beer cans. 

Stupid people getting outraged over stupid things because stupid pundits tell them too. 

[Mr Fantasy 60]

Not a bad idea but the execution was terrible. 
 

Quote

Bud Light VP said she wanted to update the 'fratty' branding

09:09 EDT, 10 April 2023

By 

Published: 08:06 EDT, 10 April 2023 | 

Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled.

Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent.

The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.'

Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when influencer Mulvaney released the Bud Light promotional on her page.

Now the company is reeling from its controversial marketing strategy and - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign.

Bud Light VP talks pivoting from brand's 'fratty, out of touch' humor

 

Mulvaney's April 2 Instagram post included her drinking a beer with her face printed on the can and lying in a bathtub knocking back Bud

Although Heinerscheid says the Bud Light brand is on the wane, it remains the flagship beer of parent company Anheuser-Busch InBev.

The Belgian multinational, the world's largest brewer, saw its profits rise above expectations to more than 7 percent in the last quarter of 2023. 

It reported last month its core profit - earnings before interest, tax, depreciation and amortisation - was $4.95 billion. 

Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year. 

Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.' 

She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.'

Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.'

She criticized Bud Light's former marketing strategy as dated and male-focused.

'We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,' the Wharton graduate argued.

Asked by the host about what she was bringing to the table at Bud Light, Heinerscheid said: 'I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for.'

Heinerscheid previously worked at Johnson and Johnson as a brand manager for Listerine mouthwash. Prior to this she was on the marketing team for Cheerios.

She was educated at the $60,000-per-year Groton School in Massachusetts before going on to Harvard where she studied English literature and then business school at Wharton where she took a master's degree in marketing.

The decision to work with Mulvaney angered many loyal customers, including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who shot at several cases of Bud Light.

The beer giant's last tweet came on April 1, when they posted: 'Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.'

While they have gone a few days without tweeting in the past, the official Twitter account is typically active, as are their other regular social channels.

Alissa Heinerscheid told the Make Yourself at Home podcast on March 30 that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.'

The transgender influencer is not Bud's first foray into woke. In 2019 it unveiled these rainbow bottles for the 30th Annual GLAAD Media Awards in New York 

The feed had tweeted 10 times in the prior seven days and is usually active during large sporting events such as the Master's golf tournament at the weekend.

Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it's notable that the brewer did not at all tweet during the University of Connecticut's victory over San Diego State in the championship game on April 3. 

Mulvaney's April 2 Instagram post included her drinking a beer with her face printed on the can and lying in a bathtub knocking back Bud.

The Instagram video currently has over 11,000 comments, many of them unhappy with the promotion.

A spokesman for the firm which makes Bud Light said: 'Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.

'From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'

 

 

 

[GutterBoy 2,417]

9 minutes ago, Mr Fantasy said:

Not a bad idea but the execution was terrible. 
 

 

Well this one move pissed off a bunch of old white dudes.  Considering she's trying to attract younger drinkers, not sure it was so terrible.

[Hawkeye21 1,897]

This too shall pass.  Bud Light will be just fine.

[Engorgeous George 1,284]

1 minute ago, Hawkeye21 said:

This too shall pass.  Bud Light will be just fine.

I just find it interesting that most of the boycot talk i hear is as to bud Light, ignoring the rest of their extensive product line.  I picture folks seeking to teach them a lesson by shifting to buying Michelob Light.

[Hawkeye21 1,897]

Just now, Engorgeous George said:

I just find it interesting that most of the boycot talk i hear is as to bud Light, ignoring the rest of their extensive product line.  I picture folks seeking to teach them a lesson by shifting to buying Michelob Light.

Or they switch to a different company that also supports the same group of people.  Ignorance is bliss.

[Hardcore troubadour 12,931]

Funny she says that it’s frat boy types buying the product. As if they are going away.  I don’t forsee a bunch of trans doing funnels or playing beer pong anytime soon. 

[Engorgeous George 1,284]

2 minutes ago, Hawkeye21 said:

Or they switch to a different company that also supports the same group of people.  Ignorance is bliss.

Snd yet so many seem so angry.

[TheNewGirl 1,066]

I really REALLY want to see the commercial for Bud light now with the "Today, we salute you, Mr/Mrs He/Him She/Her" songs or whatever they come up with. 

 

 

[Horseman 1,590]

1 hour ago, Mr Fantasy said:

Not a bad idea but the execution was terrible. 
 

 

Quote

'From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'

Of course not.  Nobody is dumb enough to actually put that face on your product.  

[Strike 4,086]

6 minutes ago, TheNewGirl said:

I really REALLY want to see the commercial for Bud light now with the "Today, we salute you, Mr/Mrs He/Him She/Her" songs or whatever they come up with. 

 

 

"Real Trans of Genius?"

[TheNewGirl 1,066]

1 minute ago, Strike said:

"Real Trans of Genius?"

Needs to be aired during the Super Bowl. 

Even better, this Dylan person needs to be driving the Budweiser Clydesdales, and the puppy runs up to him/her. Running through the pastures wearing pearls and heels, in Nike capris. 

 

 

[bostonlager 2,498]

1 hour ago, TheNewGirl said:

I really REALLY want to see the commercial for Bud light now with the "Today, we salute you, Mr/Mrs He/Him She/Her" songs or whatever they come up with. 

 

 

 

[lod001 1,243]

4 hours ago, Fireballer said:

I’d love to hear the true thoughts in the marketing team meetings where they’re thinking “ I can’t believe we’re actually doing this stupid sh!t”

With the clown that was heading this department, I'd say the rest were all in 100%. No way you would be on that team if you were normal & had any common sense.

[Hardcore troubadour 12,931]

Laughingstock.  

[Engorgeous George 1,284]

Deleted link to old spuds McKenzie commercials because that link had links to shemales nude in public.  Very inappropriate.  

 

Times have changed.

[League Champion 1,593]

 

[Hardcore troubadour 12,931]

5 minutes ago, League Champion said:

 

It’s not happening or it’s not widespread? 

[League Champion 1,593]

 

[thegeneral 1,543]

Ban Woke Ass Jack Daniels

Which one of you warriors was this

[GutterBoy 2,417]

9 minutes ago, League Champion said:

 

So the right is just as retarded as the left.  Congrats.

 

[League Champion 1,593]

3 minutes ago, thegeneral said:

Ban Woke Ass Jack Daniels

Which one of you warriors was this

Ohh, that's just my Uncle Pete

[League Champion 1,593]

1 minute ago, GutterBoy said:

So the right is just as retarded as the left.  Congrats.

 

Look at his neck in that picture

[thegeneral 1,543]

2 minutes ago, League Champion said:

Ohh, that's just my Uncle Pete

He’s been a customer for 40 of his 50 years on the planet

[League Champion 1,593]

Just now, thegeneral said:

He’s been a customer for 40 of his 50 years on the planet

[Hardcore troubadour 12,931]

7 minutes ago, GutterBoy said:

So the right is just as retarded as the left.  Congrats.

 

And a guy straight down the middle like you has its figured right. Congratulations.  

[Hawkeye21 1,897]

26 minutes ago, Hardcore troubadour said:

It’s not happening or it’s not widespread? 

Those people have no idea they're buying beer from a company that is no different than Budweiser.  Dumb people with fake outrage.

[Hardcore troubadour 12,931]

26 minutes ago, Hawkeye21 said:

Those people have no idea they're buying beer from a company that is no different than Budweiser.  Dumb people with fake outrage.

Maybe.  But you go after the most obvious offender and maybe the rest will stop pushing this crap. And it’s crap. 

[League Champion 1,593]

 

[Sean Mooney 1,199]

3 hours ago, League Champion said:

 

Equally stupid. I agree. 

3 hours ago, Hawkeye21 said:

Those people have no idea they're buying beer from a company that is no different than Budweiser.  Dumb people with fake outrage.

Exactly. MolsonCoors gives money to LGBTQ causes as well.

It is phony outrage put forth by pundits who want people to be angry. And then there are stupid people who buy into it. Look at this thread. 

[taco breath 419]

https://en.m.wikipedia.org/wiki/Anheuser-Busch_brands

[Hardcore troubadour 12,931]

Libtards think people not buying beer is a bigger issue than people buying fentanyl.  

[Sean Mooney 1,199]

2 minutes ago, Hardcore troubadour said:

Libtards think people not buying beer is a bigger issue than people buying fentanyl.  

The sure sign HT has lost and is out to lunch...he throws another topic out there as a stupid red herring that represents what no one here thinks. 

[5-Points 2,779]

4 hours ago, League Champion said:

 

Looks like the merchandiser for the AB distributor showed up before the Coors merch.  

We had the first nice weekend here in quite a while. Sold a ton of BL. 

[Horseman 1,590]

 

 

 

[MDC 5,961]

17 minutes ago, Horseman said:

 

 

 

Temper tantrum.